When MAGGI approached us with their need of new online presence, our ambition was to catapult Maggi’s web experience to a completely new level: re-invigorating engagement with traditional users and capturing a new generation of cooks. Our goal was to make it feel as natural and interactive as possible. There is a wide range of content available provided by the brand offering a lot of potential, so we tried to engage the user to explore recipes and products but also to search for cooking inspiration, articles and knowledge when visiting the page. The team I was part of is very diverse and covered all creative and technical disciplines needed to roll out a complete new platform.
All designs have been implemented in the course of last year and went live in 2020. You can find them on www.maggi.de.
MAGGI Right-to-Left markets
As our client was very happy with the new page templates, Nestlé Global has decided to apply the new design to multiple sub brands, but also international markets of Nestlé have decided for the new look.
In order to make our design compatible for all markets, I was asked to adapt all layouts for RtL (Right-to-Left written) languages. Our lighthouse project was the Arabic market. See the result below.
