As part of a small team who took the challenge of answering an RFP request by Uniper we were to design a modern homepage based on a new sitemap. Our aim was to find a balance between a serious B2B online solution and a human, visually lightweight and user-friendly look and feel.
The range of deliverables included various key pages presented through an animated walkthrough of a smartly chosen user story.
Visual approach
Both videos were designed to highlight our visual proposal showing a vivid, lightweight and rather emotional concept. Subtle micro animations support this approach. At the same time the brand style potential was pushed to a new level by emphasizing primary and secondary colors in a more prominent way.